Press
Press and communication
A short and precise entry into ETOS for journalists, editors and communication partners.
Press angle
When complex structural tensions need to be explained clearly
ETOS can be used to describe why decisions may look correct inside a system while being experienced very differently in reality.
That makes the model relevant in stories about psychiatry, democracy, AI governance, public administration and other fields where responsibility, learning and consequence become split apart.
Short angle: ETOS asks what happens when intention, system, action and lived reality no longer hold together.
1. Get the overviewUse Start here as the short introduction.
2. Show the fieldsUse use cases to show relevance.
3. Reach outWhen the angle is relevant, dialogue is next.